The 4 "W" Questions

The 4 "W" questions are the ones of most interests to every customer:

• What is offered?
• Who is interested in this?
• Why should it be considered?
• When is this of interest?

Only when you have the answers to these 4 questions you can determine wheather this is of interest to you. Hereafter we provide you with our responses to your 4W-questions regarding BECKMANN-Bio.

What : BECKMANN-Bio provides you according to your demand with the experience of large pharmaceutical multinational companies in:

• strategic and operational marketing
• medical/scientific marketing
• lay public and scientific communication
• scientific development alignment
• business development

Who : BECKMANN-Bio address companies of the pharmaceutical and biotech industry who want to use external resources to go beyond their own potential by gaining access to years of experience within large pharmaceutical companies ad interim or on-demand.

Why : Our clients use BECKMANN-Bio to extend the range of their competences and to go beyond their own potential by using our workforce with years of experience as contractors. In this way our customers enjoy the benefits in outsourcing by

• staying flexible in time and with their workforce
• managing their budgets and headcount
• ensuring the quality they need

When : Our clients use our services when they

• do not have a permanent need for such expertise yet
• need the expertise fast or
• seek an efficient way to acquire the expertise while limiting the risks.
  

Just some examples: while a product is in early development there is no need for a permanent staff of commercial people. Therefore research based biotech companies do not have such competencies on staff normally. At specific timepoints only the commercial expertise is needed to make the right strategic decisions to be able to obtain a strong commercial position in the end. Also other companies need additional commercial support to prepare and during the launch of a new product. BECKMANN-Bio provides additional competencies and capabilityes for such purposes and many others.