Operational Marketing

Operational Marketing is shaping actively the profile of your product or service within the mind of your customer. There is a clear difference between Operational Marketing and Promotion.

Regarding your offer:

• Promotion is what you say about your offer
• Operational Marketing is what you do
  • to make others speak about your offer
  • to shape what they say about your offer so they deliver your messages

We want to support you in the preparation of these activities. We like to support your strategy here. Regarding the execution of promotion and operational marketing activities there are other agencies providing better support however. Our expertise is in the management of strategic and operational marketing activities. Our consultants can support you at a very high level as this is what they did over years working as employees in respective departments and what they do today as consultants on similar projects for companies like yours.

Examples of Operational Marketing Activities

Development and execution of the Operational Marketing Plan, with the typical sections

• Objectives and Operational Plan for Market Access (policy, reimbursement, ...)
• Sales Force Activities (messages and specific activities, per cycle)
• Guidelines and Objectives for Key Account Management
• Congress and Scientific Meetings
• Clinical Development (Phase IIIb and IV)
• Guidelines and Objectives for the management of Key Opinion Leader / Scientific Expert
• Community Management, real and virtuel
• Patient Interactions / Patient Advocacy Groups
• Scientific Associations and Groups

to give just some examples.

Please do not hesitate to contact us for more information.