White Papers
In White Papers we summarize relevant topics around the work as independent consultants as well as novel developments on the commercialization of pharmaceutical and biotech products, medical devices and services within the field of life science.
Our White Papers:
Personification goes beyond Segmentation - Article by Jacqueline Murray from DarenLentz in Ohio
How to get more out of your visits to conferences - 4 little tips
INFOGRAPHIC - Adults and adolescents use social media differently - See how to better address them in social media and on the net in general
Our Position Papers:
Do you want to buy (back) your internet domain from "some Joe" in Asia? - Article on questionnable trading methods of internet domain names that resemble company names
Our Articles:
Smart Networking - Article by Rob Cross and Robert Thomas, published in the Harvard Business Review
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